Categories: Lifestyle

How Businesses Are Adapting to The New Normal By Going Digital

As businesses begin to pick up again as economies around the world open up after lockdown periods are over, we look at the data on how businesses are adapting to the new normal.

Reaching out to your customers now means more sending out marketing emails instead of making sales phone calls. Companies’ website traffic has also increased by an average of 18% – 20% since May of this year, as economies are opening for business again.

The data are based on Hubspot’s customer base of over 70 thousand companies globally. Hubspot is a sales and marketing software platform. These cases are primarily based on B2B businesses, rather than B2C.

The chart above shows that Hubspot’s customers’ websites were getting more visitors, averaging at 20% growth over the pandemic period.

Comparing the chart above, which shows a marked increase in marketing emails being sent out, versus the chart below, which shows a marked contraction in the number of sales calls made.

Contrast the above against the chart below, which shows that percentage decrease over the pandemic period has improved significantly, from its lowest contraction of negative 30% at the end of March 2020, to just a smaller decline of only negative 4% by now.

Your Details are Our AMANAH
Get our weekly newsletter

What these data by Hubspot shows is that businesses are shifting their practices in order to reach out to their potential customers. Accessing business decision-makers via phone calls are not relevant anymore, as office phone calls become inaccessible due to work-from-home arrangements, or people simply refuse to take that call.

Instead, warming up B2B prospects or potential customers is done by creating a business website to generate leads for prospects, and following up with relevant marketing emails.

Ultimately, it’s about preparing for a world where minimal face-to-face contact will become the norm. Businesses that can adapt to this new global challenge will survive the short term and may win in the long term.

Recent Posts

After Ramadan What’s Next? 3 Tips to Maintain Good Habits

Ramadan has come and gone. While most associate the holy month of Ramadan with fasting for the entire month, the… Read More

May 12, 2022

5 Ramadan Apps to Help You Observe Ramadan Better

The month of Ramadan is a very special month for Muslims. Other than just about fasting in the daytime, Ramadan… Read More

April 12, 2022

African Union ECOSOC Signs MoU with Futira to Provide Blockchain Ecosystem and Trading Platform

Futira Ltd LLC, referred to as Futira, today has signed a Memorandum of Understanding (MoU) with the African Union, Economic,… Read More

March 31, 2022

Inspiring others through Sign Language Lessons on TikTok

In the spirit of inclusivity, TikTok and sign language teacher Cik Nis show how easy it is to "speak" to… Read More

March 18, 2022

Ramadan Preparation for 2022

One of the five pillars of Islam is the daily fast in the holy month of Ramadan. The importance of… Read More

March 15, 2022

The Rights of Refugees in Islam

Every human, regardless of his/her faith, has a natural right in Islam to food, clothing, and shelter. Uthman ibn Affan… Read More

March 11, 2022