An Islamic school group in Indonesia, the Wahidiyah group, which consists of a university, numerous high schools, primary schools, and kindergartens have launched a ride-hailing (or ride-sharing app), aptly named Buroq.
The app offers customers rides on motorbikes, cars as well as provide food delivery service.
What Is Buroq?
Buroq, or Burak, is the mythical horse with wings that have been described in the biography of Prophet Muhammad s.a.w. as the creature which he rode to Jerusalem (Baitul Maqdis) from Makkah, and from Jerusalem to the Heavens above, where he met all previous prophets in Jannah and where he also received the commandments for the establishment of the 5 obligatory prayers.
Lightning Fast
The app was launched in September 2019 and it already has 40,000 customers, where it operates on the island of Java, Indonesia, including major cities such as Jakarta. The Buroq app is parked under the company named PT. Buroq Sakti Terbang (the company name loosely translated as The Flying Magical Buroq)
The IT faculty of the Universitas Wahidiyah also made the app fast, in which they were able to complete it within one week.
A MeMe In Its Hometown
In Indonesia, the Buroq app is becoming viral with many funny tweets…
👦: kamu kesini naik ojol?
👩: bukan
👦: nebeng sama temen?
👩: bukan juga
👦: yaterus naik apa?
👩: aku naik buroq
👦: hah?
👩: pic.twitter.com/LQULyQSeEy— BOHLAM (@iamchclts) December 1, 2019
The translation of tweet on Buroq app:
Q: Did you get here on a taxi-bike?
A: No
Q: Did you ride with a friend?
A: Also no
Q: Then what?
A: I rode a Buroq (buraq)….
Making It A Social Business
The founder of the Wahidiyah schools, K.H. Abdul Latif Madjid, told Salaam Gateway, that,
“I’m not seeking profits because I didn’t put in any capital when I created Buroq,”. He said that the app is to improve the economic situation of the Wahidiyah community.
The app claims to be the cheapest in town.
Farah Ishak is a Content Writer at Halalop. She grew up in the United Kingdom where she obtained her Bachelor’s degree in Management. Later, she completed her MBA and held senior-level positions in Malaysian based MNC. She left the corporate world to be with her young kids. She is passionate about issues concerning Muslim women, Startups and Muslim businesses in general.
